Happiness Is on a Bus to SXSW
For the third year in a row, a bunch of buses filled with tech nerds are en route to Austin, Texas, for the annual South by Southwest interactive/film/music festival. Startup Bus, a now-international program conceptualized by founder Elias Bizannes as something of a drunken joke in 2010 is this year bringing 300 people to Texas. On their way, participants, who go through a fairly extensive interview process to win their spots, divide up into teams to come up with startups and compete against each other for the grand prize -- described as "nerd glory: there's no greater prize" -- in Austin. It's not just an startup competition, it's a networking and business-building experience, not unlike camp, but for people who can't bear to be deprived of an Internet connection. Mike Caprio, an entrepreneur and former team winner for startup idea TripMedi, is now the NYC bus conductor; he describes himself as a "combination of cheer leader, drill sergeant, mommy and daddy." He says, of Startup bus, "We saw the success in building networks in Silicon Valley, and we thought, let's create our own network."
There are 11 buses on the road en route from 11 different start points, including Boston, New York City, Florida, L.A., and Mexico. In the parlance of Startup Bus, they are called "tribes." Each bus has about 30 people aboard; the New York bus includes "an embedded reporter" as well as two drivers, and even some folks who've come aboard from the Florida bus (they are called "buspreneurs").
The buses and their riders converge at various points on the way. Thursday night they were scheduled to meet up in San Antonio for a big party -- overnight, participants stay in hotel rooms in towns including Nashville and Baton Rouge. (There was also a key stop at Graceland.) Buses with shorter distances to the ultimate destination take a more "scenic" course to get there, so everyone has the same amount of time for startup building.
Caprio, now in his second year with the group, says his first experience on the bus was life-changing. "It's not about the companies [being created]," he said. "It's more about the journey. The company is a means to an end, to get strangers to work together on a project." Hence, he's devoted much of his time in the last two months on a volunteer basis to finding, grooming, and selecting people who would come along for the bus ride.
Of the process aboard, Robinett explains, "You get on the bus, and everybody does a pitch, an idea you'd like to build on the bus. Teams organize around the ideas. We had five teams. When we get [to Austin] there will be a winner from the New York bus, and that person will go to the finals, with a championship happening on Sunday. The idea is really trying to do something with people you've never worked with before."
Caprio tells us that there's a bit more drama this year -- he explained this is because people are really committed to their startup concepts: "It does have the character of a reality show sometimes," he said. "But it's not like The Real World. It has to do with the people and team dynamics; people choosing to go one way or the other. One two-person scrappy team split off and started a day after everyone else, because they were so passionate about their idea."
What about other passions, though? Ricky Robinett, aboard the New York bus, referred our question to the participants, shouting, "I don't know -- has anyone on the bus hooked up?" No one admitted it, but someone quipped back, "Someone's building an app for that!" Perhaps the bus is not conducive to romance. Robinett told us, laughing, "On Tuesday, we went to the hotel, slept, and got back on the bus on Wednesday...and there's already a smell to the bus."
Robinett says the most interesting habits to witness are how people sleep and wake up. "Johan, who's sitting next to me, he's very funny," he confides. "Tuesday we worked until 3 a.m. or so, and went back to our room. I ended up sleeping on a chair and we had to get up at like 7. Johan starts yelling 'It's time to get up!' and he's yelling for everyone to get up, putting on music, and dancing." Also, there's the Internet thing, and the variety of ways in which people will react when there is none: "We're driving across the country on a bus, and Internet can be somewhat unreliable," says Robinett. "You get to some places where there's nothing, and people start getting worried."